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Feed› Global› The Brand 2026.10.13
Global The Brand·4 min read·2026.10.13

H&M, 제품 생명주기 전체에서 순환경제 원칙 적용

MIATRENDFEED DESK

무슨 발표인가

  • 순환경제 3가지 원칙: 폐기물 제거, 제품·자재 순환, 자연 재생
  • 재료 선택이 제품의 내구성·관리방법·재활용 가능성에 영향

원문 (영어)

A product’s lifecycle starts before it reaches the customer. From the materials used and how a product is designed and made, to how it is transported, used, cared for and managed after use — everything is part of the product lifecycle.

When it

When it comes to materials and the product lifecycle, circular economy principles help guide how we think about products, materials and waste across the value chain. The Ellen MacArthur Foundation describes a circular economy as based on three principles: “eliminate waste and pollution”, “circulate products and materials” and “regenerate nature”.

Looking across the product lifecycle helps to show where these principles inform our work on materials, product creation, product use, waste and end of use. These areas are connected, and many of the practical conditions needed to circulate products and materials at scale – from collection and sorting to reuse and recycling – are still developing.

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Material choices can affect how a product is made, used and cared for, and what options may be available later, such as reuse, repair, sorting or recycling. For example, the materials in a product can influence how durable it is, how it should be washed, whether it can be repaired, and what reuse or recycling options exist.

Manufacturing also affects a product’s lifecycle, as it uses energy, water, chemicals and materials, and can generate waste. After a product is sold, services such as resale, selected repair options, product care guidance and take-back or collection services can give customers more ways to use, access and pass on products.

When products are no longer wanted or usable, collection, sorting, reuse and recycling systems become impor

Our work across materials and the product lifecycle is developing, and many areas

원문: H&M Group Newsroom — "Product lifecycle - H&M Group" (2026-10-13) 공식 원문: https://hmgroup.com/sustainability/product-lifecycle/

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