무슨 발표인가
- 주요 전국 헬스보험사가 다중 채널 측정 부재로 예산 낭비
- PHI 준수 측정 인프라 부재
- Branch로 채널별 성과 명확화 및 비용 최적화
원문 (영어)
INDUSTRY
Healthcare
A leading national health insurer serves millions of members across multiple lines of business. With digital transformation at the center of its strategy, the company needed to shift member behavior toward mobile app usage to reduce operational costs, improve member experience, and increase engagement with key self-service features.
Challenge: Growth and compliance at odds
The healthcare provider was everywhere, but couldn’t see anything.
Email, direct mail, print, landing pages, paid media — installs were coming from dozens of channels, but the team had no reliable way to measure what actually worked. Was that direct mail campaign worth the investment? How much were they really paying per install? Which owned channel tactics deserved more budget?
As a regulated organization handling protected health information (PHI), the company faced a challenge that went deeper than visibility. The team couldn’t run paid campaigns without proper measurement infrastructure that met their compliance requirements.
Without that foundation, every decision was guesswork.
Solution: Connected journeys, clear results
Branch gave the healthcare provider visibility across every acquisition and engagement channel, with the compliance infrastructure it needed. As the only mobile measurement partner (MMP) built for HIPAA eligibility, Branch’s Advanced Compliance solution provided isolated network architecture and encrypted data flows that let the team run paid campaigns with full attribution visibility while keeping PHI secure at every step.
For the first time, the team had a trusted source of truth for installs, app opens, and downstream actions, all connected back to the original touchpoint.
Paid media became 97% cheaper and 42x more efficient
With Branch’s secur
원문: Branch Blog — "How a Major Healthcare Provider Cut Paid Acquisition Costs by 97% | Branch" (2026-08-24) 공식 원문: https://www.branch.io/resources/case-study/how-a-major-healthcare-provider-cut-paid-acquisition-costs-by-97/
