무슨 발표인가
- QR코드·오프라인 터치포인트 활용 마케터 30% 미만
- 딥링크: 온보딩 63% vs 유지 20%, 추천 프로그램 5% (전문 채널 저활용)
- 모바일 웹→앱 설치 전환 마케터 37% (ASO·Google Ads 중심 쏠림)
원문 (영어)
We all love to talk about the growth tactics that aren’t working anymore. User-level tracking is disappearing. Personalization is getting harder. Privacy regulations keep shifting. Everyone knows what’s broken.
What gets less attention are the tactics that are working, but that most teams simply aren’t using.
Branch’s State of App Growth survey of 750 marketing leaders confirmed this. Some of the most effective growth levers remain dramatically underutilized, not because they’re unproven, but because they fall outside the standard playbook of paid social, search ads, and app store optimization (ASO).
Key takeaways
Fewer than 1 in 3 marketers use QR codes or offline touchpoints to drive app growth
63% use deep linking for onboarding, but only 20% apply it to user retention and just 5% to referral programs
Only 37% of marketers actively convert mobile web traffic into app installs
Here are three growth levers worth a closer look in 2026 and beyond.
1. QR codes for anywhere-to-online engagement
When marketing teams talk about acquisition channels, the conversation centers on ASO, Google Ads, and paid social. But there’s far less focus on the physical and digital touchpoints where customers are already engaging with the brand: stores, packaging, events, even desktop browsing sessions.
The survey data backs this up: Fewer than one in three marketers use QR codes or offline touchpoints to drive app growth. That’s a huge missed opportunity. These aren’t cold prospects; they’re customers already choosing to engage with your brand.
KFC understood this when it created The Colonel’s Arms campaign in London — a one-week pub takeover during the World Cup to launch its delivery service. The brand integrated QR codes throughout the experience: front door, menus, even bathro
원문: Branch Blog — "3 Underused App Growth Tactics Marketers Are Ignoring in 2026 | Branch" (2026-08-13) 공식 원문: https://www.branch.io/resources/blog/three-app-growth-tactics-hiding-in-plain-sight/
